Senior Analyst responsible for ensuring robust operation of the MAX Self-Serve platform for CBC/Radio-Canada. Driving broader adoption and continuous improvement in client and media solutions user experiences.
Responsibilities
Respond to all inquiries submitted through the MAX platform in a timely and effective manner
Work closely with the sales team to facilitate client adoption of the MAX platform
Conduct product demonstrations for both prospective and existing clients
Maintain and update all sales materials, including presentations, brochures, and data sheets
Plan organize, and facilitate webinars designed to engage clients
Oversee the onboarding process for new clients
Act as a primary point of escalation for all client- and sales-related challenges
Maintain Salesforce records to ensure data accuracy
Manage and configure promotional advertising initiatives directly on the MAX platform
Conduct in-depth data analysis to identify trends and opportunities
Propose and recommend new data products and segments based on market demand
Requirements
A post-secondary degree with preference in e-commerce, business intelligence, or marketing strongly preferred
At least three (3) years of extensive experience within a media or agency environment
Strong knowledge of Data Management Platforms
Robust understanding of Programmatic Technology
Proficiency in Google Tools (e.g., Google Analytics, Google Ad Manager)
A solid understanding of legal issues surrounding data privacy and security, particularly in relation to regulations such as GDPR (General Data Protection Regulation)
Bilingualism (English and French) is considered a valuable asset
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