Senior Manager, Lifecycle Marketing at tonies managing lifecycle strategies and customer engagements. Driving measurable results in onboarding, engagement, and retention across global markets.
About the role
- Marketing Tech & Data Consultant at Caterpillar leveraging technology for marketing data solutions. Supporting deployment of Digital Behavior & Marketing Data Lake with business partners and stakeholders.
Responsibilities
- Apply technical and business knowledge while consulting with industry & segment business partners, site owners, dealers, suppliers and other teams.
- Responsible for deployment coordination processes and requirements gathering as it relates to Caterpillar’s DIW/DBM data lake and consumer table capabilities using strong working and business technical knowledge to meet business partner needs.
- Interacts extensively with appropriate digital team members including product owners, data owners and analytics teams in order to understand the appropriate capabilities, integration points and development status as well as providing business and integration requirements back into the Enterprise teams.
- Creating, implementing, and maintaining processes including intake with business partners and handoffs with architecture, engineering and development teams.
- Evaluating business processes, uncovering areas for improvement, and developing and implementing process and governance solutions.
- Documenting information from meetings with business partners and stakeholders and producing notes, reports and high-level requirements for Product Manager / Product Owner review.
- Gathering business requirements, performing requirement analysis, and creating Epics, Features and User stories for engineering teams.
- Drives collaboration, coordination, training, communication and alignment among related areas, projects and strategies within the team and with internal, business and dealer partners.
- Monitoring deliverables for deadlines and completeness, auditing and escalating to Product Manger & Product Owner as needed.
- Conducting meetings, creating communications, training and presenting findings and deliverables.
- Assists business partners to identify issues and problems requiring careful analysis and coordinates efforts to provide solutions with architecture, engineering and development teams.
- Drives strategy and innovation efforts related to future-focused assessment of global and industry impact and helps provide direction.
Requirements
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
- Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
- Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
- Google Analytics Individual Qualification
- Competency in Microsoft Office 365 applications including Word, Excel, and Outlook and experience in Azure Dev Ops
- Four-year bachelor’s degree preferably in digital marketing, analytics, ecommerce or other related field OR equivalent working experience
- Excellent written and verbal communication skills; able to interact with all organizational levels, from team members to executive management.
- Proven ability to work effectively with diverse groups and cultures, both internally and externally; skilled at influencing and resolving conflicts.
- Experienced in working with distributed teams, including both onshore and offshore collaboration.
- Adaptable and able to thrive in fast-paced, high-change environments.
- Project and program management expertise, including communication planning and change management.
- Technical proficiency with Google Cloud Platform—particularly BigQuery—and Snowflake.
- Experience with digital marketing technologies, products and integration capabilities related to data lakes.
- Strong marketing technology skills and advanced documentation abilities.
- Business communication skills with an in-depth understanding of data analysis methodologies and strategic planning.
- Comprehensive knowledge of Caterpillar policies, standards, procedures, and organizational structure.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
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