Hybrid Social Media Strategist

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About the role

  • Social Media Strategist developing and executing Carle Health's social media strategy across various platforms. Focus on audience engagement and brand visibility through organic and paid content.

Responsibilities

  • Develop and execute social media strategy; develop content and calendar for social media platforms
  • Plan, create and post organic and paid social media content for all Carle Health properties
  • Oversee Reputation Management with monitoring audience responses to social media posts
  • Integrates social SEO strategies to optimize discoverability
  • Utilize AI-assisted tools for content ideation and workflow optimization
  • Build and manage a content calendar aligned to marketing campaigns
  • Upholds social listening protocols to monitor brand sentiment
  • Ability to track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS

Requirements

  • Bachelor's Degree: Related Field
  • Strong social media experience in a corporate setting
  • Proven track record managing business-focused social media accounts
  • Experience in healthcare is a plus

Benefits

  • Comprehensive benefits package
  • Opportunities for growth and life-long careers

Job title

Social Media Strategist

Job type

Experience level

Mid levelSenior

Salary

$28 - $47 per hour

Degree requirement

Bachelor's Degree

Location requirements

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