Senior Director of Global Marketing responsible for global brand strategy and marketing capability at Driscoll’s. Leading brand equity growth and marketing performance across multiple regions.
About the role
- Manager of Marketing (Biosimilars) at Fresenius Kabi, specializing in biopharma brand strategies and initiatives. Collaborating with cross-functional teams and leading agency partners.
Responsibilities
- Work with cross functional teams (e.g. regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams)
- Utilize insights to develop stakeholder specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement
- Generate and analyze customer data/insights to continue to evolve and improve tactical execution
- Actively contribute to design, development and implementation of peer-to-peer, product theatre and speaker bureau strategies and tactical initiatives that support the US biopharma portfolio
- Assess market dynamics and competitive activity
- Support development of strategically targeted and efficient media plan to reach high value customer segments
- Establish effective collaborative working relationship with sales/sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies
- Develop content and collaborate with sales training to ensure effective training on promotional tools and materials
- Support congress activities, when applicable
- Support sales meeting planning and execution
- Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives
- Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics
- Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process
Requirements
- Bachelors Degree required; advanced science or business degree a plus
- 5+ years Pharma experience required
- Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix
- Ability to concisely translate complex scientific topics to a wide range of audiences
- Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management
- Strong verbal and written communication skills
- Ability to multitask and work within deadlines, professionally managing competing priorities
Benefits
- medical, dental and vision coverage
- life insurance
- disability
- 401K with company contribution
- wellness program
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