Hybrid Manager, Marketing – Biosimilars

at Fresenius Kabi USA

• Job title: Manager, Marketing – Biosimilars
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $125,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lake Zurich, United States

About the role

• Manager of Marketing (Biosimilars) at Fresenius Kabi, specializing in biopharma brand strategies and initiatives. Collaborating with cross-functional teams and leading agency partners.

Responsibilities

• Work with cross functional teams (e.g. regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams)
• Utilize insights to develop stakeholder specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement
• Generate and analyze customer data/insights to continue to evolve and improve tactical execution
• Actively contribute to design, development and implementation of peer-to-peer, product theatre and speaker bureau strategies and tactical initiatives that support the US biopharma portfolio
• Assess market dynamics and competitive activity
• Support development of strategically targeted and efficient media plan to reach high value customer segments
• Establish effective collaborative working relationship with sales/sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies
• Develop content and collaborate with sales training to ensure effective training on promotional tools and materials
• Support congress activities, when applicable
• Support sales meeting planning and execution
• Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics
• Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process

Requirements

• Bachelors Degree required; advanced science or business degree a plus
• 5+ years Pharma experience required
• Competency in core marketing capabilities such as resource development, positioning and optimization across the marketing mix
• Ability to concisely translate complex scientific topics to a wide range of audiences
• Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management
• Strong verbal and written communication skills
• Ability to multitask and work within deadlines, professionally managing competing priorities

Benefits

• medical, dental and vision coverage
• life insurance
• disability
• 401K with company contribution
• wellness program