Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- German speaking Go-to-Market Lead for DACH area, shaping positioning and driving demand at AI company Tendium.
Responsibilities
- Launch GTM Strategy and the plan for how the product will be rolled out in DACH.
- Work closely with the commercial data team to identify entry points, messaging and what opportunities there are and continuously verify hypotheses by talking directly to customers and pilots.
- Build and maintain sustainable relationships with customers, industry experts, partners and key decision-makers across the public procurement sphere.
- Represent Tendium at trade fairs, conferences, and industry events, serving as an ambassador for our mission and solutions.
- Act as the "glue" and collaborate closely with the product teams, sales, customer success and the creative team in marketing to incorporate market feedback and continuously enhance the customer experience and guide product and marketing priorities.
- Work with product teams to ensure the pricing and packaging model matches the customer's willingness to pay and market expectations.
- Utilize digital tools and CRM systems to analyze launch performance and key metrics such as lead conversion rates and CAC, continuously refining the strategy based on data and market feedback.
- Stay up to date on trends in public procurement, AI, and B2B SaaS, especially in the German speaking markets.
Requirements
- At least 6+ years of experience from similar roles.
- Native German, with excellent English communication skills.
- Experience with - or a solid understanding of - B2B SaaS environments.
- A commercial background within marketing, sales, or a related revenue-focused role.
- Good knowledge of the public procurement system in DACH & Europe.
- A completed degree in business administration or comparable education.
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
GTM AI & Innovation Manager focused on architecting and implementing AI - driven solutions. Support revenue growth and accelerate customer acquisition in a collaborative environment.
Product Marketing Intern at YOOBIC supporting product launches and initiatives in a fast - growing B2B SaaS environment. Gaining hands - on experience in product marketing with real strategic projects.
GTM Operations Manager handling rollouts and streamlining processes across US and UK teams. Focusing on operational efficiency and collaborating with multiple departments in a B2B SaaS environment.
Product Marketing Manager driving strategies and positioning for GovTech software solutions. Collaborating closely with Sales, Customer Success, Product, and Technology teams for effective marketing.
Product Marketing Intern at YOOBIC, an AI powered frontline employee experience platform. Supporting product marketing initiatives and collaborating with various teams.
Senior Product Marketing Manager at Deepki managing product positioning and sales enablement in the real estate sector. Collaborating with marketing to execute go - to - market strategies and define competitive strategies.
Senior Product Marketing Manager leading product and solution marketing for F5’s Service Provider portfolio. Collaborating with diverse teams to enhance service provider offerings in the telecommunications sector.
Senior PMM responsible for GTM strategy and commercialization of DailyPay's Enterprise products. Leading market transitions and ensuring product value for B2B clients in the worktech sector.
Product Marketing Manager at Relay, driving go - to - market strategies and customer insights for fintech products. Collaborating with teams to craft narratives and execute successful product launches.