Digital Communications Specialist responsible for Belk's internal digital communication technologies. Leading collaboration with HR, marketing, and IT teams to enhance associate engagement through digital channels.
About the role
- Strategic Senior Communications Manager driving B2B communications in InPost Newstrade division. Crafting narratives and leading integrated communications strategy to influence engagement.
Responsibilities
- Drive the voice, shape the story, lead the future of newstrade communications
- Shape and execute a bold, integrated B2B communications strategy that positions InPost Newstrade as the partner of choice in the newstrade ecosystem
- Lead the strategy: Develop and deliver communications plans aligned with InPost Newstrade’s vision, business goals, and customer needs
- Own the narrative: Shape and evolve our Newstrade messaging to reflect our innovation, reliability, and customer-first mindset
- Create powerful content: Produce impactful B2B materials — from newsletters and case studies to digital and LinkedIn content
- Bring campaigns to life: Design and deliver multi-channel marketing and engagement initiatives that support education, awareness and product adoption
- Strengthen relationships: Build trusted connections with industry media, key stakeholders, trade bodies, and partners across the newstrade ecosystem
- Support digital engagement: Collaborate on the development of our customer portal and account management tools to enhance service quality and customer satisfaction
- Be ready for anything: Support industry-specific proactive and crisis communications
- Content & Thought Leadership: Position InPost Newstrade as the industry’s partner of choice through strategic PR, corporate storytelling, and stakeholder engagement
- Analytics & Impact: Define and track KPIs to measure campaign success and communications performance
Requirements
- Degree in Marketing, Communications, PR, Journalism, or related field
- Deep understanding of the UK Newstrade industry and its stakeholder environment
- Significant experience in marketing and communications, with at significant experience in senior B2B stakeholder engagement roles
- Proven ability to engage confidently with C-suite audiences across retail, publishing, and distribution sectors
- Experience within a listed business and navigating multi-stakeholder environments
- A strong track record in B2B campaign strategy, ideally in retail or newstrade
- Proficiency with CRM, email, marketing automation, SEO, Google Analytics, and paid media campaigns
- Strong PowerPoint skills
- Exceptional written, visual, and verbal storytelling skills
- A collaborator and influencer who can connect dots across teams, align strategies, and deliver tangible results
Benefits
- Build a secure future with a competitive Pension Scheme
- Peace of mind with Life Insurance
- Stay active with our Cycle2Work scheme
- Get the support you need with our Employee Assistance Program
Job title
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