Drive the voice, shape the story, lead the future of newstrade communications
Shape and execute a bold, integrated B2B communications strategy that positions InPost Newstrade as the partner of choice in the newstrade ecosystem
Lead the strategy: Develop and deliver communications plans aligned with InPost Newstrade’s vision, business goals, and customer needs
Own the narrative: Shape and evolve our Newstrade messaging to reflect our innovation, reliability, and customer-first mindset
Create powerful content: Produce impactful B2B materials — from newsletters and case studies to digital and LinkedIn content
Bring campaigns to life: Design and deliver multi-channel marketing and engagement initiatives that support education, awareness and product adoption
Strengthen relationships: Build trusted connections with industry media, key stakeholders, trade bodies, and partners across the newstrade ecosystem
Support digital engagement: Collaborate on the development of our customer portal and account management tools to enhance service quality and customer satisfaction
Be ready for anything: Support industry-specific proactive and crisis communications
Content & Thought Leadership: Position InPost Newstrade as the industry’s partner of choice through strategic PR, corporate storytelling, and stakeholder engagement
Analytics & Impact: Define and track KPIs to measure campaign success and communications performance
Requirements
Degree in Marketing, Communications, PR, Journalism, or related field
Deep understanding of the UK Newstrade industry and its stakeholder environment
Significant experience in marketing and communications, with at significant experience in senior B2B stakeholder engagement roles
Proven ability to engage confidently with C-suite audiences across retail, publishing, and distribution sectors
Experience within a listed business and navigating multi-stakeholder environments
A strong track record in B2B campaign strategy, ideally in retail or newstrade
Proficiency with CRM, email, marketing automation, SEO, Google Analytics, and paid media campaigns
Strong PowerPoint skills
Exceptional written, visual, and verbal storytelling skills
A collaborator and influencer who can connect dots across teams, align strategies, and deliver tangible results
Benefits
Build a secure future with a competitive Pension Scheme
Peace of mind with Life Insurance
Stay active with our Cycle2Work scheme
Get the support you need with our Employee Assistance Program
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