Werkstudent role in Social Media Marketing at KNIPEX, focusing on content management and community interaction. Engaging users across platforms while supporting seasonal campaigns in a part - time capacity.
About the role
- Senior Social Media & Content Marketing Manager responsible for organic social and content strategy for Bask & Lather. Leading campaigns and ensuring brand consistency across platforms.
Responsibilities
- Own the end-to-end organic social and content marketing strategy across all platforms.
- Define and evolve Bask & Lather’s social content framework.
- Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
- Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
- Develop social narratives that resonate culturally while supporting brand and business objectives.
- Own community engagement strategy and standards across all platforms.
- Monitor sentiment, feedback, and cultural signals to inform content and brand decisions.
- Own organic social KPIs, reporting, and performance analysis.
- Lead, mentor, and set standards for the social team.
Requirements
- 5+ years of social media and content marketing experience for consumer, beauty, lifestyle, or cultural brands.
- Demonstrated success leading organic social strategy with measurable impact.
- Strong portfolio showing campaign-level thinking, storytelling, and creative direction.
- Experience working closely with founders or senior leadership preferred.
- Strong creative point of view beyond trends.
- Proven ability to develop brand narratives and campaign storytelling.
- Excellent copy instincts and visual judgment.
- Comfortable directing content and appearing on camera when needed.
- Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.
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