Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Social Media Manager driving growth for Störtebekker's social channels. Strategizing and managing content to expand a community from 350,000 to 1 million followers.
Responsibilities
- Social Media Strategy: You will strategically grow TikTok, YouTube and Instagram, test new formats and optimize for performance.
- Growth & Analytics: You analyze content with a data-driven mindset. You spot patterns, deliberately steer views & followers, and scale what proves repeatable.
- Creator Relations: You scout creators and barbers who are a true fit and direct our content agency.
- Community Management: You understand men’s humor. Your replies are fast and turn casual scrollers into real fans.
Requirements
- Completed degree or vocational training in Marketing, Communications, Business or a related field.
- 2–5 years of relevant experience in social media growth with demonstrable results.
- Content DNA: You know which formats perform, how algorithms work and which trends matter.
- Ownership & Speed: You work independently, are structured, and drive projects forward without micro-management.
- Growth Mindset: You’re eager to test, optimize and scale together.
Benefits
- Flexible Work: Work from our office in Frankfurt’s Ostend or on a hybrid basis.
- Startup Vibes & Creative Freedom: Take responsibility, contribute your ideas and benefit from genuine development opportunities.
- Teamwork: Work closely with our ambitious brand team.
- Wellbeing: Wellpass, bike leasing, employee discounts, Corporate Benefits, afterworks & team events.
- Feedback & Appreciation: Experience an open feedback culture and honest recognition.
Job title
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