Marketing Manager for Coles enhancing Lifestyle Services brand and customer experiences in Australia. Collaborating with teams to turn insights into actionable marketing strategies.
About the role
- Marketing Associate supporting Direct mail marketing efforts for cross-marketing and remarketing audiences at Capital One. Collaborating with creative agencies and analysts to execute marketing campaigns effectively.
Responsibilities
- Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the cross-marketing and remarketing segments
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis, Creative, Operations/Production, Legal etc.
- Collaborate with direct mail leaders and audience-specific analyst teams to understand business performance of the audience
- Build on analysis to identify new opportunities and adjust marketing/ testing strategies to fit goals
- Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
- Influence internal decision makers with formal recommendations and informal networking through excellent communication
- Report and share results cross-team and cross-enterprise in both formal and informal presentation styles
- Work proactively in an agile environment and identify when to work outside the process in whitespace
Requirements
- Bachelor’s degree or military experience
- At least 1 year of experience in project or process management
- At least 1 year of experience in Google Suite (Sheets and Slides)
- At least 2 years of experience in marketing (preferred)
- At least 2 years of experience managing creative processes and working with creative teams and/or cross-functional teams (preferred)
- Experience working with cross-functional teams in a matrixed environment (preferred)
- Experience in financial services marketing (preferred)
- Experience interpreting the impact of marketing campaigns (preferred)
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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