Specialist in Digital Demand Generation leading end - to - end digital investment strategy for a telecommunications company. Maximizing traffic and lead acquisition across all digital channels.
About the role
- Performance Marketing Specialist responsible for patient acquisition in Germany. Launching and optimizing digital campaigns across multiple platforms with a focus on compliant marketing strategies.
Responsibilities
- You’ll own performance marketing in Germany end-to-end, turning data into growth and strategy into results.
- Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms
- Test and scale creatives, audiences and funnels to drive patient acquisition
- Analyse and optimise key metrics including CAC, CTR, CVR and ROAS
- Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms
- Manage and reallocate budgets based on live performance and insights
- Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel
- Ensure all messaging is fully compliant, accurate and culturally relevant for Germany
- Localise and adapt campaigns for German market and regulatory nuances
- Support innovative growth experiments, partnerships and new acquisition channels
Requirements
- Native or professional-level German, plus fluent English
- Demonstrable experience running multi-channel paid media campaigns
- Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads
- Highly analytical, with a clear, data-led approach to optimisation
- Confident translating insights into clear actions and improvements
- Organised, adaptable and collaborative in fast-moving environments
- Passion for ethical, responsible marketing and improving patient journeys
- Nice to Have
- Experience in regulated industries (healthcare, pharma, fintech, etc.)
- Knowledge of GDPR / TTDSG
- Experience with affiliates or influencer marketing
- Familiarity with SEO or CRO
Benefits
- Competitive salary
- 25 days holiday (rising to 27 after one year and 30 after two years) + bank holidays
- 5% matched pension
- Cycle-to-work scheme
- Opportunities for development and growth
- A dynamic and supportive work environment
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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