Hybrid Senior e-Commerce CRO Specialist

at Canon EMEA

• Job title: Senior e-Commerce CRO Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: £45,000 - £53,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• CRO Senior Specialist overseeing optimisation programme for EMEA B2C e-Commerce sites. Fostering a testing culture and implementing A/B and MVT testing strategies to enhance revenue growth.

Responsibilities

• Performance Optimisation: Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Digital Experimentation Tools Relationship Lead: Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Expertise: Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics

Requirements

• Several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side)
• Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
• Skilled in customer experience intelligence tools (e.g., ContentSquare)
• Advanced knowledge of analytics platforms (e.g., Google Analytics)
• Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
• Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers
• Basic knowledge of HTML, CSS, and JavaScript
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent interpersonal skills with the ability to communicate effectively and concisely
• Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
• Experience with site personalisation strategies and implementation

Benefits

• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site