Global Marketing Head overseeing Immunology franchise strategy at Sandoz, ensuring global alignment and commercial impact across biosimilar assets.
About the role
- B2C Marketing Specialist driving product marketing strategies and campaigns in Middle East, Egypt & Central Asia. Focused on customer-centric product marketing and market expansion efforts in a hybrid role.
Responsibilities
- Support the B2C marketing requirements, working closely with Product Managers, Sales Team, CCMS Team, EMEA HQ and Partners.
- Plan & deliver product-wise marketing strategies, campaigns, promotions, schemes and other marketing actions required for the development & expansion of B2C business in the region.
- Administer creative assets and creative agency management by facilitating integrated marketing campaign management which includes agency briefing, media planning, instore and online execution, PR, ROI, tracking and results.
- Build strong relationships and tie-ups with photography societies, associations, photo clubs and opinion leaders of the industry as well as Canon ambassadors.
- Identify and tie up with relevant Influencers in each product category/segment at a competitive level and categorize them for long-term & short-term partnerships with deliverables such as Product review, Content Creation, Guest Speaker for Workshops, Photo walks, etc.
- Marketing Budget management, monitoring, tracking & reporting
Requirements
- A minimum of 3 years’ experience in a similar role in a multinational company.
- Background and market intelligence
- Drive and multitasking skills combined with a high level of personal integrity and tact
- High attention to detail and a concern for accuracy in work.
- Ability to carry out the role within set deadlines.
- Superior communication in written and spoken English & Arabic.
- Take a proactive approach, stay closely involved in operational details, identify potential risks in advance, and take preemptive actions to mitigate them.
- Have a hands-on approach, be on top of the operational details, anticipate risks, proactively take actions to eliminate risks.
- Insist on highest standards.
- Possess a high sense of customer focus.
- Able to work on own initiative and in a team environment.
- Ability to meet deadlines and prioritize workload effectively.
- Flexibility to adapt to the changing demands of the role.
- A high level of accuracy to provide relevant/timely information.
- Ability to establish trust and credibility within the organization
- Drive for Results
- Business Acumen
Benefits
- Enjoy a competitive salary
- Comprehensive benefits
- Flexible hours
- Hybrid working model
- Opportunities for professional development
- Continuous learning with access to extensive online resources and tailored development programs
- Join a company that truly values sustainability, inclusion, and your personal growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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