Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Brand Manager responsible for strategy development and management in Argentine spirits market. Aiming for brand positioning and consumer connection in a competitive landscape.
Responsibilities
- Estrategia de marca: Diseñar e implementar estrategias para fortalecer la identidad y el reconocimiento de la marca.
- Investigación de mercado: Analizar tendencias, competencia y comportamiento del consumidor para tomar decisiones informadas.
- Desarrollo de campañas: Supervisar la creación de campañas publicitarias y de marketing digital que se alineen con los valores de la marca.
- Gestión de presupuesto: Administrar los recursos destinados a la promoción y comunicación de la marca.
- Coordinación con equipos internos: Trabajar en conjunto con departamentos como marketing, ventas y producto para asegurar coherencia en la estrategia de marca.
- Seguimiento de métricas: Evaluar el impacto de las estrategias mediante el análisis de datos y KPIs.
Requirements
- Experiencia comprobada como Brand Manager: mínimo 3 años en posiciones similares, gestionando marcas con alto nivel de exigencia.
- Graduado de carreras de administración, economía, ingeniería.
- Manejo de ingles: avanzado
- Capacidad analítica y orientación a resultados, con habilidades para gestionar presupuestos y optimizar inversiones. (gestión de P&L y performance mensual de marcas)
- Perfil creativo y estratégico, capaz de generar ideas disruptivas alineadas con la identidad de la marca.
- Experiencia en la industria de bebidas alcohólicas (excluyente), idealmente en compañías de Spirits.
- Dominio de Marketing Digital: conocimiento sólido en estrategias digitales y activaciones online (muy valorado).
- Plus: Experiencia en Trade Marketing y activaciones High Energy: comprensión profunda de la ocasión de consumo high energy / previa (muy importante).
- Plus: Conocimiento en Ready to Drink
Benefits
- Health insurance
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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