Business Development Manager on critical minerals for Air Liquide, focusing on industrial gases and technical sales opportunities. Collaborating to secure and grow market presence in various sectors.
CS
Onsite Senior Business Development Manager – China Region, IP: DSP, CPU
Posted 5 hours ago
About the role
- Business Development Manager focusing on Tensilica DSP and CPU technologies for Cadence in China. Engaging with automotive and consumer SoC teams to drive IP licensing growth.
Responsibilities
- Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
- Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
- Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
- Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
- Work closely with China sales teams to develop and execute regional account strategies.
- Build, develop, and nurture relationships with key software vendors.
- Advocate Tensilica DSPs by driving partner onboarding, technical enablement, performance optimization, and joint solution development.
- Develop China-specific go-to-market strategies for automotive and consumer segments.
- Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts.
- Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.
Requirements
- Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
- 10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
- Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
- Proven success selling semiconductor IP or building technical business engagements in China.
- Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to travel within China and internationally.
- Direct experience with Tensilica DSPs or similar configurable DSP architectures (preferred).
- Existing relationships with China automotive SoC vendors, Smartphone/IoT/CE chipmakers, AR/VR and edge-AI solution developers, and leading software algorithm partners (preferred).
Benefits
- Equal Employment Opportunity Policy
- Accessibility accommodations
- Privacy Policy
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
BDR focusing on prospecting and opening new partnerships at Abratur, a family business with 18 years in the market.
Manager for facilities maintenance program at Walmart, assessing financial viability and managing initiatives. Collaborating across teams to ensure effective pilot execution and stakeholder alignment.
Business Development Coordinator responsible for driving new business opportunities in energy sector across Brazil and LATAM. Involves market analysis, strategic collaboration, and stakeholder management.
Director of Business Development for derivatives valuation services in London. Responsible for driving growth and client relationships with a focus on innovative product development.
Business Analyst conducting B2B prospecting and consultative conversations for a fintech focused on FX solutions. Aiming to accelerate sales cycles and enhance conversion rates with growth marketing.
Director of Business Development focusing on revenue growth in pharmaceutical and biotech sectors at IQVIA Health Communications. Collaborating with leadership and establishing meaningful client relationships.
Managing Director overseeing Pharma sales and business development at Evernorth Specialty. Driving growth through strategic partnerships and optimizing distribution networks.
Business Development Manager at GAIN Experience focusing on generating leads and securing new business opportunities. Collaborating with the team to create tailored proposals and innovating strategies.
Manager of Business Development leading and scaling the BDR function at XBOW, a cybersecurity company utilizing AI for offensive security.