Copywriter crafting clear, on-brand copy across multiple formats for Allica Bank. Supporting the Copy & Content Specialist to enhance the storytelling and content quality.
Responsibilities
Deliver high-quality copy across the business
Execute copy requests from teams across Allica, ensuring everything – whether an email, web page, brochure or social post – is clear, on-brand and in our assured, approachable and no-nonsense tone of voice.
Act as a tone of voice guardian, keeping our language consistent, simple and easy to understand.
Be the go-to for long-form and storytelling content.
Own the production of longer content pieces such as blogs, emails, insight articles and explainers.
Understand complex concepts and turn them into clear, structured and engaging narratives that make sense to readers.
Bring storytelling craft to product, brand and customer-focused content.
Use AI confidently to support drafting, research and efficiencies, while still applying your own writing skills to produce the final output.
Review, refine and challenge AI-generated content – ensuring quality, clarity and on-brand tone.
Create prompts, workflows and simple tools that help teams produce better drafts when self-serving.
Help colleagues understand how to use AI safely and effectively, without replacing craft or judgement.
Support creative and GTM delivery.
Work closely with the Copy & Content Specialist on go-to-market rollouts, product messaging and campaign support.
Champion efficiency and self-service.
Build and improve templates, guides and processes that make writing easier for everyone at Allica.
Spot opportunities to streamline how content is requested, drafted and delivered.
Requirements
Experience writing clear, concise copy for multiple formats (emails, web pages, blogs, social, brochures and more).
Strong long-form writing skills, with the ability to understand complex topics and turn them into simple, engaging content.
A natural storyteller who can shape ideas, not just write to a tight brief.
Excellent grammar, attention to detail and a love of straightforward, jargon-free language.
Confident using AI as a supportive tool – able to critique and improve outputs rather than rely on them.
Comfortable building prompts, templates or workflows that support good self-service copywriting.
Strong organisational skills, able to juggle multiple requests and manage deadlines.
A collaborative way of working – open to feedback, confident asking questions and comfortable partnering with designers, marketers and product teams.
Curious, proactive and motivated to help build a more efficient copy function across the business.
Benefits
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
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