Hybrid Digital Marketing Strategist

at Business Link AB

• Job title: Digital Marketing Strategist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: CA$55,000 - CA$60,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Calgary, Canada

About the role

• Digital Marketing Strategist in Alberta supporting small businesses' digital marketing efforts. Responding to client inquiries, conducting assessments, and delivering educational sessions to clients.

Responsibilities

• Respond to incoming client inquiries and proactively schedule initial consultations with new clients.
• Conduct research on client businesses and lead them through a Digital Assessment to identify suitable digital marketing strategies.
• Support business owners in prioritizing goals and implementing digital tools such as social media platforms and online business profiles.
• Support with digital marketing tasks and provide valuable resources, including guides, tutorials, and videos.
• Deliver webinars and educational sessions and represent the program at community events (some travel required).
• Maintain accurate records of client interactions in the CRM system, submit weekly activity reports, and actively participate in team meetings.

Requirements

• Degree or diploma in Marketing, Business, or a related field, with 1-2 years of relevant experience.
• A combination of education and experience will be considered.
• Strong written and verbal communication skills.
• Excellent interpersonal skills with a proven ability to build and maintain client relationships.
• Highly organized with strong time management abilities.
• Able to work independently and willing to travel as required.
• Familiarity with digital tools and platforms relevant to small businesses (e.g., websites, social media, e-commerce).
• Proficient in Microsoft Office Suite (Word, Excel, Teams, SharePoint, PowerPoint).
• Experience using Slack.
• Strong business acumen with a solid understanding of small business and entrepreneurship is considered an asset.
• Detail-oriented with a combination of creative and analytical thinking.
• Experience in both online and offline marketing is considered a strong asset.
• Self-starter with the ability to manage multiple priorities in a fast-paced environment.
• Ability to communicate in French is an asset.
• Experience working with BIPOC communities is considered an asset.
• A valid Class 5 driver's License is an asset.

Benefits

• 15 Vacation Days per year
• 6 Sick Days per calendar year
• 4 Personal Days per calendar year
• Paid holiday closure (Dec. 24 – Jan. 1)
• Hybrid work environment (2 – 3 days in office with flexibility)
• Annual Professional Development allowance