About the role

  • Develop and implement sales strategies for new client verticals across luxury and masstige categories.
  • Drive revenue growth across integrated platforms: print, digital, social media, video, and events.
  • Expand client portfolio beyond luxury into automotive, tech, lifestyle, and premium consumer goods.
  • Lead negotiations and secure deals on a local and regional level.
  • Consistently generate and maintain a strong pipeline and accurate forecasts, working with team members to refine commercial strategy and fill in any gaps.
  • Build and sell innovative digital campaigns, with strong expertise in social media platforms (Instagram, TikTok, YouTube, and emerging channels).
  • Develop and pitch creative branded content solutions, including video storytelling, influencer activations, and social-first campaigns.
  • Partner with editorial and creative teams to transform brand objectives into compelling multi-channel campaigns.
  • Leverage analytics, audience insights, and social listening tools to refine campaign strategies and demonstrate ROI to clients.
  • Build strong senior-level relationships with luxury groups, lifestyle brands, and media agencies.
  • Translate client goals into innovative, integrated digital and offline solutions.
  • Act as a trusted advisor to clients, positioning the company as a partner in growth.
  • Partner with Marketing, Editorial, Social, and Creative teams to deliver digitally integrated campaigns.
  • Ensure alignment of brand storytelling with sales strategy.
  • Leverage data and market insights to refine pitches and client solutions.

Requirements

  • 6 + years’ experience in media, luxury, advertising, or digital marketing
  • Proven track record of growing revenue with enterprise-level clients in luxury and/or lifestyle categories.
  • Strong expertise in digital media sales, social media campaigns (IG, TikTok, YouTube), and creative content solutions (especially video storytelling).
  • Experience developing and selling integrated campaigns across digital, print, events, and social-first platforms.
  • Strong network in Thailand, with a deep understanding of market dynamics.
  • Demonstrated ability to expand categories and open new verticals (e.g., tech, auto, lifestyle).
  • Strategic, commercially driven, and data-informed mindset.
  • Excellent business and numeracy skills.
  • Extensive magazine and digital knowledge.
  • Extensive contacts in ad agencies and luxury/lifestyle clients across all relevant areas, including investment, planning, digital, and client direct.
  • Excellent sales, negotiation, and presentation skills, and experience at all the highest levels with agencies and clients.
  • Extensive experience in commercial flair, marketing, and media industry knowledge.
  • Strong presentation and negotiation skills; comfortable with C-level engagement.
  • Fluent in Thai and English required.

Benefits

  • Opportunity to shape the commercial future of a leading luxury & lifestyle media brand.
  • Work with world-class brands in luxury while driving expansion into high-growth masstige sectors.
  • Dynamic, international team with a passion for creativity and storytelling.

Job title

Sales Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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