Regional Marketing Director responsible for leading brand strategies and market performance, driving growth and innovation within FMCG sectors in the UK market.
About the role
- Head of marketing overseeing brand strategy and events across BurdaLuxury's brands. Collaborating with teams to drive commercial projects and deliver high-impact marketing campaigns.
Responsibilities
- Oversee marketing, brand strategy, and events across BurdaLuxury's brands
- Translate regional marketing strategy into a market-specific plan that supports brand, audience, and revenue goals
- Lead the execution of integrated campaigns across print, digital, social, and experiential channels
- Manage market-level marketing calendar in coordination with editorial, sales, and events teams
- Ensure alignment with regional branding, pricing, and creative frameworks
- Work collaboratively with editorial, sales, social media, and Content Studio teams to develop strong brand guidelines
- Work closely with the Content Studio to identify creative opportunities
- Develop local marketing proposals and oversee end-to-end campaign delivery
- Track ROI and report outcomes to regional leadership
- Oversee planning and execution of flagship events
- Collaborate with regional team to oversee digital and physical distribution
- Build a strong database of consumers and target segments
- Support the commercial team in pitching key initiatives
Requirements
- Bachelor’s degree in marketing or a related field
- 7 + years of events and marketing experience
- Strong communication skills, knowing how to take understand and translate complex ideas to various teams
- Strong creativity and ability to think commercially
- Ability to lead collaboratively within a matrix environment
- Passion for making work that stands out and makes a difference for our audience
- Graphic design ability and strong aesthetic sensibilities are a plus
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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