Hybrid Specialist Product Manager

Posted 2 hours ago

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About the role

  • Product Manager leading CRM product development to enhance in-store sales via WhatsApp. Collaborating on strategy and delivery with cross-functional teams.

Responsibilities

  • Lead the full product development cycle, from discovery to delivery, always focusing on users and business objectives
  • Analyze data, user pain points and behaviors to identify opportunities and make data-driven decisions. Define and track success metrics and business impact
  • Prioritize and manage the backlog with the development team based on value, translating needs into user stories
  • Define, monitor and report product success metrics, ensuring initiatives are aligned with company goals
  • Execute the product rollout plan across all Group brands, ensuring adoption by stores
  • Ensure smooth communication with all stakeholders, maintaining alignment and visibility over deliveries and results.

Requirements

  • Previous experience as a Product Manager or Product Owner
  • Strong organizational skills with experience in structured planning and clear documentation of requirements, decisions and roadmap
  • Clear, concise communication, negotiation and prioritization skills, proven ability to influence stakeholders at different levels (technical and business) and ability to deliver executive presentations
  • Agile mindset: proficiency in methodologies to organize workflows and scale the productivity of technology teams
  • Analytical capability and metrics-oriented
  • Differentials: Experience with CRM, Martech or conversational channels. Knowledge of retail CRM, loyalty, cashback or post-purchase journeys. Experience with product rollouts across multiple brands, franchises or store networks. Experience in environments with data governance, LGPD (Brazilian General Data Protection Law) and outbound communication best practices

Benefits

  • Meal allowance or company cafeteria
  • Transportation voucher
  • Health and Dental plan (collective policy optional)
  • Gympass
  • Day off on your birthday
  • Hybrid work format, allowing flexibility in workplace
  • Up to 50% discount on our brands
  • Seller code, with commission on website sales
  • Profit sharing (PLR), according to our policy
  • Parking spaces and end-of-day shuttle to the nearest subway station
  • Courses, lectures and Development Tracks, live and on our content platform
  • Performance evaluation
  • High visibility and positive exposure, enabling easy connection across the company with minimal hierarchy

Job title

Specialist Product Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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