Product Marketing Manager developing and driving programmatic advertising solutions at Spotify. Leading product launches and collaborating with cross - functional teams in a fast - paced environment.
About the role
- Associate Director of Product Marketing at Bumble driving strategic go-to-market planning and execution for key product categories globally.
Responsibilities
- Own the go-to-market strategy for a major product area or category, from early concept through global rollout.
- Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.
- Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact.
- Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights.
- Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders.
- Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise.
- Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives.
- Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies.
- Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.
- Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.
- Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
- Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.
- Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.
- Champion simplification, clarity, and user education in all marketing outputs.
- Drive strong collaboration and feedback loops to improve execution speed and effectiveness.
- Define success metrics and measurement frameworks for product launches and campaigns.
- Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.
- Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.
- Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.
Requirements
- 8–12+ years of experience in Product Marketing or related roles.
- Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.
- Proven experience owning end-to-end go-to-market strategy for complex product launches.
- Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.
- Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.
- Experience managing global launches and localized strategies across multiple markets.
- Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.
- Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.
- Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.
Benefits
- health insurance
- flexible work arrangements
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