Hybrid Senior Channel Manager

at Brunswick Corporation

• Job title: Senior Channel Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $100,900 - $160,800 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, Chicago, United States

About the role

• Sr. Channel Manager driving Amazon sales growth for Brunswick, managing product listings and marketing strategies with cross-functional teams to boost online presence.

Responsibilities

• Serve as the liaison to the business ensuring that the Center of Excellence is prioritizing the business needs, feeding the business channel insights and guiding the business in their decision-making.
• Operate as the primary representative to the business on Amazon channel enablement activities and day-to-day channel activations.
• Contribute to the development and execution of marketing strategies tailored to specialty retail channels, ensuring alignment with broader business objectives.
• Create the merchandising strategy by brand, providing direction on content prioritization, launch priorities and promotional support in collaboration with the Division Channel team, Digital Shelf and Performance Marketing teams.
• Work closely with the Division and Performance Marketing teams to plan and execute advertising campaigns, promotions, and brand awareness initiatives to drive sales growth.
• Monitor key performance metrics, analyze sales trends, and generate reports to provide actionable insights that improve profitability and efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-10 years of experience in retail e-commerce, preferably with Amazon
• Strong understanding of digital merchandising and product content management.
• Proficient in data analysis and reporting tools.
• Excellent organizational and project management skills.
• Ability to work cross-functionally and manage multiple priorities.
• Strong communication skills and attention to detail.
• Excellent presentation skills.
• Experience working within or supporting a COE or similar cross-functional marketing initiative.
• Familiarity with Amazon Advertising tools and strategies
• Proficiency in content management systems (CMS) and product information management (PIM) platforms.
• Knowledge of retail media networks and how they integrate with broader marketing strategies.
• Strong analytical skills with experience using BI tools (e.g., Tableau, Power BI) to visualize and communicate performance insights.
• Understanding of e-commerce compliance standards and experience managing partner compliance programs.
• Ability to thrive in a fast-paced, evolving environment with a proactive and solution-oriented mindset.
• Experience using Stackline, Pacvue or similar in managing Amazon or eCommerce channel.

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• well-being program
• product purchase discounts and much more