National Account Executive driving sales strategy for Brown-Forman's brands in the UK. Key focus on account management and business growth in On Trade and Wholesale channels.
Responsibilities
Directly influence and drive sales and distribution performance through strategic engagement with wholesaler head offices and their field teams
Create and manage detailed account plans encompassing volume targets, promotional calendars, visibility strategies, logistics and financial data
Consistently meet and exceed agreed-upon sales and distribution goals for all designated wholesale accounts
Oversee and execute all critical commercial activities, including pricing structure, promotional mechanics, brand education, and point-of-sale visibility
Build, maintain, and prioritize strong professional networks both internally and externally
Proactively identify and secure new business, developing a robust pipeline to drive overall portfolio expansion
Conduct rigorous analysis of sales, distribution, and promotional initiatives to evaluate performance, measure ROI, and inform future strategy
Establish and maintain strong cross-functional relationships, providing specific and essential support to the regional IFT, MPO, and Prestige Sub Channels
Requirements
Strong knowledge of the On Trade and Wholesale channels
Established network within the On Trade and Wholesale channels
Significant sales experience covering a range of On Trade and Wholesale environments
Depth of experience in customer negotiations at a regional level
Sound knowledge of UK on-trade environment
High level of P&L experience
Passion for brands and proven ability to deliver brand sales stories.
Benefits
equitable pay structures for individual and company performance
premium employee experience
range of premium benefits that reflect our company values
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