Manager eCommerce Merchandising optimizing digital shopping for runners on BrooksRunning.com. Leading strategies and cross-functional collaboration for compelling product presentation.
Responsibilities
Oversee and execute the digital merchandising strategy for BrooksRunning.com, including product setup, categorization, and on-site presentation to drive engagement and conversion.
Lead digital journey mapping to support strong product presentation, discovery, and findability for all campaigns, product and seasonal launches.
Manage the site content calendar, ensuring timely updates for product launches, campaigns, and seasonal stories.
Oversee digital content planning and operations, including homepage, landing pages, and PLPs, ensuring alignment with brand guidelines and SEO/AEO strategies.
Collaborate with cross-functional partners (AEO Manager, CRO Manager, Creative, Marketing, Digital Products, etc.) to keep the site fresh, relevant, and aligned with commercial and brand objectives.
Monitor site merchandising performance, track key metrics, and share regular updates and actionable recommendations with the broader eCommerce, Digital Products, Marketing, and Product teams.
Support assortment planning and product lifecycle management in partnership with Retail Analytics and Buying.
Identify and implement best practices to improve the online shopping experience and drive commercial results within the team’s scope.
Lead and coach a team of eCommerce merchandisers, fostering a collaborative and high-performance culture.
Inform decision-making and ensure execution of team objectives and priorities, acting as a conduit between department leadership and individual contributors.
Promote continual improvement and innovation within the department, researching new trends and recommending process changes.
Manage resource planning and ensure documentation for processes and programs.
Operate against team budgets and ensure accountability for team deliverables.
Other responsibilities as required.
Requirements
Bachelor’s degree preferred in Business, Marketing, or related field; equivalent experience considered.
7+ years of relevant experience in digital merchandising, eCommerce, or related fields.
3+ years of management experience leading direct reports.
Proven collaborator and communicator, with strong organizational and problem-solving skills.
Expertise in digital merchandising, including managing product set up, wayfinding, storytelling.
Experience partnering with Product Management, UX, Development, Creative, Analytics, and Marketing teams to deliver innovative, effective digital experiences.
Strong analytical skills and experience with experimentation, A/B testing, and data-driven optimization.
High level of proficiency with Microsoft Excel and strong aptitude to learn technical applications quickly; experience with Tableau and Adobe Analytics a plus.
Experience with JIRA, Smartsheet, and other project management tools required.
Demonstrated ability to collaborate cross-functionally and communicate effectively.
Analytical mindset with experience interpreting data and applying insights to improve merchandising performance.
Passion for delivering exceptional customer experiences and bringing brand stories to life online.
Ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
Embraces and lives the Brooks values.
Benefits
medical, dental, vision, life and AD&D insurance
disability insurance
HSA and employer contribution
FSA
family & fertility assistance
401K Savings Plan and match
employee assistance program
transportation assistance
generous time off including three to five weeks of paid time off
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