E - Commerce Manager responsible for online shop development and strategy at Schefer Mietstapler GmbH. Collaborating on marketing campaigns and data analysis to optimize performance.
About the role
- Manager eCommerce Merchandising optimizing digital shopping for runners on BrooksRunning.com. Leading strategies and cross-functional collaboration for compelling product presentation.
Responsibilities
- Oversee and execute the digital merchandising strategy for BrooksRunning.com, including product setup, categorization, and on-site presentation to drive engagement and conversion.
- Lead digital journey mapping to support strong product presentation, discovery, and findability for all campaigns, product and seasonal launches.
- Manage the site content calendar, ensuring timely updates for product launches, campaigns, and seasonal stories.
- Oversee digital content planning and operations, including homepage, landing pages, and PLPs, ensuring alignment with brand guidelines and SEO/AEO strategies.
- Collaborate with cross-functional partners (AEO Manager, CRO Manager, Creative, Marketing, Digital Products, etc.) to keep the site fresh, relevant, and aligned with commercial and brand objectives.
- Monitor site merchandising performance, track key metrics, and share regular updates and actionable recommendations with the broader eCommerce, Digital Products, Marketing, and Product teams.
- Support assortment planning and product lifecycle management in partnership with Retail Analytics and Buying.
- Identify and implement best practices to improve the online shopping experience and drive commercial results within the team’s scope.
- Lead and coach a team of eCommerce merchandisers, fostering a collaborative and high-performance culture.
- Inform decision-making and ensure execution of team objectives and priorities, acting as a conduit between department leadership and individual contributors.
- Promote continual improvement and innovation within the department, researching new trends and recommending process changes.
- Manage resource planning and ensure documentation for processes and programs.
- Operate against team budgets and ensure accountability for team deliverables.
- Other responsibilities as required.
Requirements
- Bachelor’s degree preferred in Business, Marketing, or related field; equivalent experience considered.
- 7+ years of relevant experience in digital merchandising, eCommerce, or related fields.
- 3+ years of management experience leading direct reports.
- Proven collaborator and communicator, with strong organizational and problem-solving skills.
- Expertise in digital merchandising, including managing product set up, wayfinding, storytelling.
- Experience partnering with Product Management, UX, Development, Creative, Analytics, and Marketing teams to deliver innovative, effective digital experiences.
- Strong analytical skills and experience with experimentation, A/B testing, and data-driven optimization.
- High level of proficiency with Microsoft Excel and strong aptitude to learn technical applications quickly; experience with Tableau and Adobe Analytics a plus.
- Experience with JIRA, Smartsheet, and other project management tools required.
- Demonstrated ability to collaborate cross-functionally and communicate effectively.
- Analytical mindset with experience interpreting data and applying insights to improve merchandising performance.
- Passion for delivering exceptional customer experiences and bringing brand stories to life online.
- Ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values.
Benefits
- medical, dental, vision, life and AD&D insurance
- disability insurance
- HSA and employer contribution
- FSA
- family & fertility assistance
- 401K Savings Plan and match
- employee assistance program
- transportation assistance
- generous time off including three to five weeks of paid time off
- eleven paid holidays
- paid sick and parental leave
- annual bonus based on company performance
- product discounts
- employee recognition
- fitness discounts
- volunteer and donation benefits
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