Data Analytics Manager at Amgen designing and developing advanced data solutions. Focus on financial data integration and business intelligence reporting for patient support.
About the role
- Analytics Practitioner leveraging web analytics data to drive business metrics and personalization strategies for clients in digital landscape.
Responsibilities
- Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
- Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
- Help Prioritize issues, use cases and analysis based on impact and feasibility. • Make recommendations based on analysis and industry driver to impact customer’s digital strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
- Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
- Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- Use web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Google optimize, optimizely and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements • Identify customer pain points and ideation for improving user engagement on digital channels
- Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool.
- Build detailed wireframes and manage their creative production in order to accomplish testing goals
- Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools
- Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
- Should be the primary business owner of Digital Analytics & Analytics implementation across different customer touchpoints
- Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- Manage multiple client engagements simultaneously
- Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimise online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time Additional Responsibilities:
- Act as ‘the’ business owner and key strategic consultant for the clients
- Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems
- Support additional team members by mentoring and teaching
- Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.
Requirements
- 6-10 years of relevant experience working in web analytics and testing/personalization work streams or
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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