Retention Communication Manager at NordVPN responsible for email marketing and customer engagement. Focused on improving loyalty metrics through targeted retention strategies.
About the role
- E-Mail Marketing & Marketing Automation Specialist at Biomatch GmbH focusing on customer lifecycle campaigns and automated journeys while ensuring compliance with GDPR.
Responsibilities
- Planning and execution of e-mail campaigns and marketing automation across the customer lifecycle (from lead to existing customer)
- Designing automated journeys including segmentation, personalization and workflow design
- Monitoring KPIs, reporting, and conducting A/B tests to identify actionable optimizations
- Maintaining and developing the automation setup (templates, forms, landing pages)
- Supporting scoring approaches and analytical CRM (e.g., audience and behavioral signals)
- Coordinating with product marketing, sales/CRM and external service providers, including international partners
- Ensuring GDPR-compliant processes for campaigns and data handling
- Supporting additional digital marketing activities as needed
Requirements
- Experience in e-mail marketing/marketing automation (tool-based, hands-on)
- Proficiency in KPI analysis, reporting and test setups (A/B)
- Basic understanding of HTML/CSS, templates and interfaces/integrations
- Structured, self-directed working style and strong coordination skills
- Very good German and English
Benefits
- Hybrid/partial remote work
- Flexible working hours/arrangements
- Modern work environment
- Fitness and health offerings
- Benefits & discounts
- Company pension plan (bAV)
- On-site canteen/restaurant
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