Retention Communication Manager at NordVPN responsible for email marketing and customer engagement. Focused on improving loyalty metrics through targeted retention strategies.
About the role
- CRM Manager responsible for member communication and campaign management at a prominent fitness company. Focused on data-driven marketing strategies and member engagement through various channels.
Responsibilities
- Independently create automated, trigger-based email campaigns for Fitness First
- Evaluate mailing performance using existing KPIs, derive actions, and prepare reports
- Further develop existing communications
- Create and manage recurring initiatives for acquisition, retention, and ex-member campaigns across channels such as app, club, email, SMS, postal mail, etc.
- Manage external service providers and partners
- Work closely and coordinate with internal departments and the clubs to execute campaigns and CRM projects
- Independently develop processes to improve data quality
- Question existing processes and optimize or automate them where appropriate
- Independently manage the campaign management system to implement data-driven, cross-channel marketing
Requirements
- At least 1–2 years of professional experience in CRM
- Good knowledge of CRM and campaign management tools (e.g., Emarsys)
- Experience with business analysis and campaign controlling using KPIs
- Confident, team-oriented personality with a passion for the fitness industry
Benefits
- Company pension plan
- Company-sponsored professional development
- Company events
- 30 days' vacation
- Work in a design office
- Company mobile phone
- Flexible working hours
- Flexitime
- Home office / remote work
- Free drinks
- Employee discount
- Discounts on company products/services (gym memberships)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
CRM Manager focusing on email marketing and project management for fitness brands. Responsible for communication strategy and performance analysis in Munich or Frankfurt.
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