PR & Integrated Communications Director managing complex integrated accounts at Archetype. Leading client counsel and team performance with a focus on strategic growth and commercial accountability.
About the role
- PR Specialist managing communications and marketing strategies for Binance TH. Collaborating with media and executing integrated marketing campaigns in the crypto space.
Responsibilities
- Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.)
- Build rapport with local tech, finance, and crypto related media, both traditional and digital.
- Monitor and execute important events, with special emphasis on media relations and cooperation.
- Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy
- Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests
- Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention
- Marketing/PR and Creative Agency Management and Execution
Requirements
- 3-5 years of Professional PR & Marketing experience
- Understanding and high interest in the Crypto industry is a must
- PR/Marketing/Creative Agency Management Experience a plus
- Experience in policy and/or corporate communications with background in financial and or cryptocurrency sectors a plus
- Experience working with media/reporters, notably in the financial, business or cryptocurrency sector
- Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders.
- Proven success in leading and execution of creative growth marketing campaigns eg. digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation
- Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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