Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
About the role
- Analyst role supporting ABM strategies at Onfly, a leading travel tech startup. Fostering collaboration among marketing, sales, and product teams to enhance business travel management.
Responsibilities
- Support the planning and execution of ABM strategies (1:1, 1:few and 1:many), in collaboration with Marketing, Sales and Customer Success.
- Produce personalized content for target accounts: presentations, landing pages, emails, cadences, social selling messages and materials focused on specific pain points.
- Develop Sales Enablement materials — including playbooks, scripts, battlecards, case studies, training content and sales decks — and support the commercial team in creating proposals and customized materials for active opportunities.
- Perform back-office activities for the area, such as data organization, list management, content updates and supporting workflows between Marketing and Sales.
- Build and maintain relationships with partners, associations and specialized communities in target segments, identifying opportunities for content, co-marketing and engagement with priority accounts.
- Support event organization.
- Support the operation of multichannel campaigns: email, social, content, paid media and personalized activations for target accounts.
- Continuously optimize ABM campaigns and initiatives based on A/B testing and performance analysis.
- Monitor the performance of ABM initiatives, consolidating metrics and proposing continuous improvements.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communication or related fields;
- Proven advanced experience with Account-Based Marketing.
- Experience producing content tailored for Sales and ABM.
- Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
- Highly hands-on profile with autonomy, organization and ability to prioritize and manage multiple demands simultaneously in a fast-paced environment.
- Excellent written and verbal communication skills.
- Analytical skills to track metrics and derive insights.
- Comfortable handling back-office tasks and daily interactions with accounts, partners and internal stakeholders.
- Availability to travel.
- Copywriting and performance writing skills for campaigns and personalized content.
- Experience in SaaS, technology or complex B2B markets.
- Experience with Sales Enablement.
Benefits
- Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
- Meal allowance on a flexible card — R$35 (no 6% deduction).
- Transportation allowance on a flexible card (no 6% deduction).
- Unimed health plan with no co-pay and no monthly fee for Onflyers (company-paid).
- Dental plan (discounted monthly fee).
- Pharmacy discounts.
- No dress code.
- Online psychotherapy benefit (Vittude).
- Gym benefits (Gympass).
- 90% scholarship for language studies.
- Discounts on undergraduate and graduate programs (UNA and UNIBH).
- Funeral assistance (Grupo Zelo).
- Extended maternity/paternity leave.
- R$200 voucher on Onhappy (exclusive platform for discounted travel anywhere in Brazil).
- Birthday gift worth R$55 to celebrate your birthday as you wish.
- Life insurance.
Job title
Job type
Experience level
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Degree requirement
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