Director of Creative Strategy leading performance marketing initiatives at Prose, a beauty company leveraging AI for personalized haircare and skincare solutions.
About the role
- Creative Strategist responsible for performance strategies in conversion campaigns at a cosmetics E-Commerce startup. Collaborating across teams to produce best-performing creatives.
Responsibilities
- You are responsible for the creative performance strategy for our conversion campaigns.
- You translate audience insights, product strengths and performance data into clear angles, stories and formats.
- You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
- You develop creative strategies and angle concepts for conversion campaigns, with a focus on paid social and other performance channels.
- You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
- You analyze creative performance and derive clear next steps.
- You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
- You optimize the end-to-end creative funnel: from hook to checkout.
Requirements
- Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or similar (in-house or agency)
- A strong understanding of conversion creatives and their structure (Hook, Story, Proof, Trust, objection handling, CTA, variants)
- Confidence working with performance teams and KPI logic — you don’t need to do media buying, but you understand the mechanics
- Experience in leadership, mentoring or establishing standards and processes in creative teams
- Very good German for copy and communication; English is a plus
- Structured working style, strong prioritization, ownership and a high standard of quality
Benefits
- Real influence on growth — creative is a central performance lever for us
- Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short lines of communication
- A long-term perspective in a fast-growing functional-beauty / health / food scale-up
- Company pension scheme
- Fair compensation
- A challenging, varied and interesting role
- Scale-up atmosphere: work with a dynamic, highly motivated team
- Opportunities to contribute to cross-functional company development
- Employee events
- Networking at various events and engagements, including appearances with Judith Williams
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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