Content Strategist overseeing branded content campaigns for BDG. Collaborating with Marketing and Sales teams to present creative ideas and manage project timelines.
Responsibilities
Oversee branded content campaigns from start to finish with minimal oversight
Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs
Lead content discussions on client kick-off calls
Write and edit copy for articles, email newsletters, and social captions
Pitch influencer-led social content and develop creative briefs for talent
Partner with Design team to oversee the creation of visual assets
Collaborate with Client Experience team to ensure campaigns meet expectations
Build out creative timelines, staying on top of deadlines for multiple projects at once
Occasionally provide an editorial perspective on branded photo and video shoots
Continually build upon BDG’s evolving best practices for branded content
Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings
Requirements
5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand
Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas
A demonstrated ability to conceptualize, write, and edit content for social & on-site
A portfolio or links to past content is a must!
A passion for digital advertising at BDG and beyond
A positive, team-oriented attitude and strong interpersonal skills
A proven ability to juggle multiple initiatives at once, without missing deadlines
An enthusiasm for BDG’s mission and the energy to work at a fast-paced company
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