Senior Product Manager leading strategic marketing initiatives for BD’s healthcare technologies across Europe. Collaborating with country marketing and sales teams to enhance clinical leadership and go-to-market programs.
Responsibilities
Own revenue and unit targets for the PAD portfolio across Europe through focused, data-driven strategies and consistent execution.
Develop and implement country-specific strategies that position BD PAD as the partner of choice for physicians and healthcare systems.
Work closely with Sales, Medical Affairs, Market Access, Market Development and Regulatory teams to ensure aligned and impactful initiatives.
Strengthen relationships with existing key opinion leaders and identify new clinical partners in collaboration with country teams.
Support physician engagement programs, workshops and Centers of Excellence to keep BD at the forefront of clinical education and innovation.
Design and implement marketing campaigns, advisory boards and major congress activities that deliver measurable impact.
Provide tools, content and strategic direction to help local teams customise plans, accelerate adoption and reach business goals.
Ensure launch readiness for new products and seamless coordination from regional to local execution.
Analyse market data, trends and competitive intelligence to identify opportunities and guide portfolio strategy.
Test new ideas, evaluate performance and refine marketing programs to maximize impact and ROI.
Requirements
Bachelor’s degree in Business, Marketing or related field
5+ years of experience in product or marketing management within the healthcare or MedTech industry
Demonstrated success in multi-country product launches and portfolio management
Familiarity with European healthcare systems and decision-making processes
Experience working with KOLs, clinical education teams and commercial organisations
Excellent presentation, negotiation and stakeholder management skills
Proven ability to turn business goals into actionable marketing strategies with measurable outcomes
Experience in both upstream and downstream marketing, ideally within medical devices or healthcare technology
Strong analytical mindset and a passion for making data-driven decisions
Collaborative leadership style, able to influence across a matrix organisation
Customer-centric approach with deep understanding of healthcare market dynamics and stakeholder needs
Growth mindset and curiosity to explore new approaches, learn fast and improve continuously
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