Associate Manager coordinating marketing and loyalty programs in a corporate setting. Assisting in the implementation of global initiatives at various levels.
About the role
- Marketing Manager driving service offerings for BD, a leading medical technology company. Collaborating with global teams on product development and market strategies within the Life Sciences sector.
Responsibilities
- Accountable for delivery of customer-driven service offerings and value messaging for the US region
- Responsible for driving commitment and alignment with stakeholders across the Life Sciences US region organizations for selected projects.
- Collaborates with Global Service Marketing teams and leverages informal influence to drive execution, gain alignment, and secure additional investment as needed
- Owns the US region Service product roadmap, commercialization strategy, and launch management of Service Products, including service offerings, digital services and remote connectivity
- Functions as Marketing and program leader for US service product launch plans
- Deliver data-driven segmentation to create appropriate offers for right markets and platforms
- Maintain relationships with senior leaders across service and platform organizations in order to drive Service Product prioritization
- Build and leverage market knowledge through customer and industry engagement; collaborate with clients and internal stakeholders on product requirements and client expectations for service-connected solutions
- Lead the strategy for the design and development of advanced machine learning models that support Service Products and execute marketing strategy based on these efforts
- Leverage significant marketing, commercialization, data science, and software development/technology expertise to deliver new, value-driven service product offerings
Requirements
- Bachelor’s Degree or equivalent in Marketing, Management, Communications, Business Administration or related technical field
- Minimum of 5 years experiences in product management, communications, technical function or marketing management for a medical technology company; project management experience is a plus
- Experience in and understanding of Capital Service agreements, Warranty and Field Service programs
- Strong understanding of the Life Sciences marketplace and competitive environment
- Demonstrated experience working in a diverse, global team environment, including planning, collaboration, problem solving, conflict resolution and consensus building skills
- Proficiency in product lifecycle management, budgeting, market research and development of business plans for service and technical products and offerings
- Strategic planning, budgeting, market research, messaging and positioning of service and technical products and offerings
- Experience in market-driven product/process development and/or improvements
- Proficient in Microsoft Office Suite products (Word, Excel, PowerPoint, Projects)
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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