Program Manager Senior redefining member service and value delivery for USAA. Collaborating cross - functionally to implement strategic initiatives in banking operations.
About the role
- Program Manager, Marketing at Baseten overseeing operational execution of marketing initiatives. Driving campaign execution and cross-functional alignment in a rapidly growing AI company.
Responsibilities
- Own the end-to-end operationalization of marketing campaigns across paid, lifecycle, content, and ABM.
- Build and enforce QA standards to ensure every campaign is deployed accurately (tracking, routing, segmentation, reporting).
- Maintain clear performance reporting across funnel stages (traffic → MQL → SQL → pipeline → revenue).
- Run the marketing operating rhythm: bi-weekly planning, sprint tracking, roadmap visibility, and QBR execution.
- Drive cross-functional alignment across Marketing, Sales, RevOps, and Design to keep initiatives on track.
- Continuously improve documentation, process, and workflow automation to make marketing more scalable.
Requirements
- Has 3–6 years of experience in Marketing Operations, Program Management, Campaign Operations, or RevOps-adjacent roles.
- Has built and QA’d multi-channel B2B campaigns end-to-end.
- Is highly proficient in Excel / Google Sheets (pivot tables, formulas, structured reporting).
- Understands core B2B funnel metrics and how marketing drives pipeline.
- Is deeply organized and naturally process-oriented.
- Has experience with workflow tools (Notion, Asana, Linear) and CRM/automation platforms.
- Has worked in B2B SaaS, infrastructure, or developer-focused products.
- Thinks in systems and documentation — not just tasks.
- Is proactive, detail-obsessed, and comfortable operating in a fast-moving environment.
Benefits
- Competitive compensation, including meaningful equity.
- 100% coverage of medical, dental, and vision insurance for employee and dependents
- Generous PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- Paid parental leave
- Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
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