Hybrid Business Development Manager – Labor & Employment, Litigation

at Ballard Spahr LLP

• Job title: Business Development Manager – Labor & Employment, Litigation
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $140,000 - $160,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Philadelphia, United States

About the role

• Business Development Manager supporting Litigation practices at Ballard Spahr. Leading strategic business development efforts and marketing initiatives within a national law firm.

Responsibilities

• Leading efforts to identify relationships and build awareness of firm capabilities with relevant practice and industry organizations.
• Maintaining a rolling pipeline that tracks opportunities, forecasts targets, and helps attorneys achieve goals.
• Leading cross-marketing efforts for existing clients and helping to improve inter-office and practice communication on business development opportunities.
• Assisting with the development and management of practice and office marketing budgets, including providing insight into the return on investment of expenditures.
• Providing ongoing marketing research, competitive intelligence, and analysis; gathering intelligence on emerging market and industry trends to provide attorneys with an understanding of the competitive landscape and to position the firm for increased effectiveness in winning new business.
• Managing the compilation, development, and maintenance of relevant database contact/mailing lists.
• Working with the Director of Communications and the PR team to identify press opportunities.
• Working with Department Chairs and Practice Group leaders to create and implement strategic business development plans.
• Developing individual attorney business development plans focusing on the expansion of relationships with existing clients, target markets, and prospects.
• Providing strategic guidance to attorneys and the Proposal team on relevant content and positioning for pitch materials, proposals, and RFP responses.
• Advising on the composition of pitch and client meeting teams, with an understanding of key decision makers and purchasers of legal services at target companies.
• In collaboration with the client events and communications teams, overseeing the strategy and development of events, sponsorships, and other marketing/communications activities.
• Building relationships with key industry and practice group organizations as a market-facing resource and ambassadors for the firm.
• Identifying and leading efforts to market the services and expertise of the lawyers in relevant industry and practice forums through various thought leadership and profile-raising activities.
• Providing direction for the compilation and maintenance of relevant practice content and materials.
• Ensuring the most relevant and useful marketing and business development materials are catalogued and accessible.
• Some travel may be required.

Requirements

• A bachelor’s degree in a relevant area with a minimum of five years’ experience in professional services marketing is required.
• Legal marketing and business development experience is strongly preferred.
• Experience specifically supporting labor and employment practice groups within an AmLaw 100 or other large law firm setting is strongly preferred.
• Excellent writing, editing, and communication (oral and written).
• Strong project management, interpersonal, and analytical skills.
• A high level of computer proficiency, with knowledge of CRMs a plus.
• Significant business knowledge and experience, and an intense client service attitude.
• The ability to handle multiple projects and deadlines.
• A strong work ethic and a team player attitude are indispensable.

Benefits

• Innovative Work Environment: Become part of a forward-thinking firm that enjoys substantial support and visibility from the firm’s executive leadership.
• Professional Development: Take advantage of continuous learning opportunities and avenues for career growth.
• Inclusion: Join a Business Resource Group and share cultural, experiential, or job-related interests, experiences, and/or backgrounds.
• Impactful Contributions: Play a pivotal role in developing industry-leading solutions that make a significant difference in legal practice and client service.