Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- Senior Marketing Specialist strategizing and optimizing marketing campaigns in the life sciences sector. Collaborating with teams to develop assets and measure effectiveness.
Responsibilities
- Strategize, execute, and optimize integrated marketing campaigns
- Collaborate with product marketing managers and digital team
- Develop reports and presentations on marketing effectiveness
- Utilize marketing tech stack for planning and analytics
- Create marketing assets and maintain brand standards
- Partner in the promotion of trade shows and events
Requirements
- 5 years of B2B marketing experience, preferably in life sciences
- Strong writing skills and attention to detail
- Familiarity with design tools such as Photoshop and Illustrator
- Ability to translate technical details into compelling stories
- Experience with project management tools such as Smartsheet and Asana
Benefits
- EOE M/F/Disabled/VET
- Health insurance
- Company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
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