Director of Ecommerce managing Azamara Cruises’ ecommerce and marketing technology strategy. Leading development of product roadmaps to enhance customer experience and drive revenue growth.
Responsibilities
The Director of Ecommerce and Marketing Technology is responsible for oversight of the Azamara Cruises Trade and Consumer-facing products, including the ecommerce product portfolio, CRM, and Trade & Customer Marketing products.
This role owns the entirety of the strategy for growing Azamara.com as both the epicenter of telling the brand and products story as well as growing revenue.
The Director will define, deliver, and manage the lifecycle of consumer ecommerce, marketing, and CRM features.
The role delivers the strategic product vision, leads product discovery, and manages product roadmaps to maximize the customer experience and revenue generation.
This role will collaborate closely with business stakeholders to identify, define, prioritize, and design or buy solutions to improve the customer experience.
This role is also responsible for all day-to-day Content Operations for the Direct to Consumer and Business to Business Trade Portal.
Requirements
Bachelor’s degree in a related discipline or equivalent combination of education and directly relevant experience.
7+ years of experience in ecommerce, digital marketing technology, or product leadership within a large, complex enterprise environment.
Proven track record leading successful enterprise scale application implementations and digital transformation initiatives.
Experience managing multiple concurrent initiatives with competing priorities, demonstrating strong judgment and delivery focus.
Travel or hospitality ecommerce experience preferred, but not required
Deep expertise in ecommerce and online marketing disciplines, including:
• Conversion rate optimization (CRO)
• Cross sell and upsell strategies
• Audience segmentation and personalization
• A/B and multivariate testing
• Digital merchandising
• Web and customer analytics
• Email and lifecycle marketing
Strong ability to assess initiatives against brand, revenue, and departmental KPIs and prioritize accordingly.
Hands on experience with enterprise web platforms, operational monitoring, and DevOps tools such as Jira, Dynatrace, Splunk, Crafter, and similar technologies.
Familiarity with website analytics platforms, personalization/testing vendors, and marketing automation tools (including HubSpot).
Benefits
Employees will be required to perform any other job-related duties assigned by their supervisor or management.
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