CRM Manager & Data Analyst shaping the data-driven future at AVP Autoland, managing data quality and developing targeted marketing strategies. Collaborating closely with Marketing and Sales teams for market strength.
Responsibilities
Analyze and ensure high-quality data in our systems (C@P, Auto-CRM, CROSS)
Develop precise target group and campaign strategies in close cooperation with Marketing & Sales
Identify sales, customer reactivation and service opportunities to strengthen our market position
Actively monitor market developments and ensure efficient, margin-compliant processing workflows
Train and support employees in all CRM processes — through targeted training sessions, clear process guides and proactive communication about updates and changes
Ensure the highest data protection standards and provide competent support on all relevant issues
Serve as the central system expert for four Porsche centers — support users, optimize and monitor processes
Requirements
Degree in Business Administration, Business Informatics/Information Systems or a comparable qualification
Solid knowledge of CRM systems and experience with databases, data analysis and reporting
Analytical mindset, structured way of working and strong sense of responsibility
Advantageous: experience in automotive sales / aftersales
Benefits
Attractive compensation and additional benefits, e.g., Christmas and holiday bonuses
30 days of annual leave
Family-oriented atmosphere and a culture that values and appreciates employees
Motivated team: "Practical knowledge from experienced employees" + "Ideas and dynamism from new employees and the younger generation" = Dream team
Opportunities for personal growth within AVP — we help you unlock your full potential
Attractive special conditions for vehicle purchases
AVP pension plan and employer contributions to company pension scheme — we care about your future
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