HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Be the marketing and communications representative for several of our regional product teams.
- Plan, execute, and optimize integrated marketing campaigns across digital, email, social media, and print channels.
- Manage all subscriber fulfilment comms (including GM invites, webinar invites and reports) to ensure engagement with our EOS platform and help mitigate churn.
- Lead the development and refinement of sales enablement materials, including presentations and case studies, ensuring consistency in messaging and brand.
- Drive CRM-based marketing initiatives, including segmentation, lead nurturing workflows, campaign automation, and reporting.
- Manage and grow the company’s social media presence; create and schedule content aligned with both brand objectives and commercial needs.
- Maintain and update website content in collaboration with key stakeholders, ensuring it reflects marketing priorities and business goals.
- Conduct and present market research and competitive intelligence to inform marketing strategies and positioning.
- Track and report on marketing performance metrics, drawing actionable insights to improve campaign effectiveness and share learnings with sales and leadership teams.
- Assist with event planning and execution, i.e. trade shows, speaking opportunities and webinars.
Requirements
- Fluent English (C1 level) is required; Greek is desirable but not essential.
- 1+ years of marketing experience
- Proven ability to work closely with sales teams and align marketing initiatives with revenue goals.
- Strong working knowledge of CRM and marketing automation platforms (e.g., Salesforce) ability to create campaigns, manage data, and report on performance.
- Excellent project management and organisational skills, with a proven record of managing multiple projects simultaneously.
- Exceptional communication skills—both written and verbal—with the ability to craft compelling marketing content and communicate with stakeholders at all levels.
- Proficient in Microsoft Office; experience with Canva, Adobe Creative Suite, or similar tools is highly desirable.
- Comfortable working in a fast-paced, high-performance environment and able to shift priorities as needed.
- Self-starter with a proactive attitude and a high level of attention to detail.
Benefits
- Meal Cards
- Private Medical Insurance
- Employee Assistance Programme (EAP)
- Holiday Entitlement
- Hybrid Working
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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