Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
About the role
- Government’s primary design thought partner and customer experience strategist supporting DoD’s Military Community. Driving innovative delivery of information and services to the military community.
Responsibilities
- Serve as the primary customer experience strategist and design partner to Government leadership.
- Collaborate across O&E and IT/Cyber/Data teams to ensure cohesive, accessible, and user-driven design solutions.
- Translate insights from user research, behavioral data, and stakeholder feedback into actionable design and content strategies.
- Develop and maintain digital experience standards and brand guidelines that promote consistent, modern, and inclusive user experiences.
- Guide the integration of human-centered design into enterprise system modernization and communications initiatives.
- Lead design thinking workshops, journey mapping sessions, and usability testing to identify opportunities for improvement.
- Recommend and implement data-informed strategies that enhance engagement and accessibility across digital channels.
Requirements
- Minimum of five (5) years shaping and delivering strategic design, customer experience, and/or brand innovation initiatives for Government or large-scale enterprise systems.
- Minimum of five (5) years with human-centered design, analysis of user feedback and behavioral data, and/or creative or brand strategy.
- Minimum of three (3) years providing design vision and innovation strategies to senior leadership, Program Managers, and product owners that align with organizational goals and objectives.
- Minimum of three (3) years applying modern design practices, accessibility standards (e.g., Section 508/WCAG), and digital user experience principles, including managing UI/UX testing, evaluation, and optimization.
- Experience developing UX strategies incorporating journey mapping, usability testing, and iterative design in agile website and application development environments—including native mobile applications—in support of enterprise initiatives and mission objectives.
- Experience interpreting user-centered data, digital performance measures, or customer feedback and user insights to inform strategic goals.
- Certifications in usability or UX design, project/program leadership (e.g., PMP, PgMP), human-centered design, or analytics/marketing.
- Experience providing support for large Department of Defense contracts with a preference for MC&FP or related support activities.
Benefits
- paid vacation
- medical
- dental
- vision
- matching 401K plan
- tuition/training reimbursement
- Long & Short Term Disability
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