Lead marketing strategies for U.S. Oncology portfolio at Bristol Myers Squibb. Oversee brand management, market insights, and national/regional alignment.
About the role
- Consumer Marketing Manager driving renewal conversion and strategic growth for Assurant's home warranty business. Focused on data-driven insights and consumer engagement strategies.
Responsibilities
- Own and optimize renewal conversion strategy across the customer lifecycle, with a primary focus on retention and renewal performance.
- Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
- Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal moments.
- Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.
- Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve conversion.
- Partner closely with Product, Operations, Data, and Technology improve renewal outcomes and customer experience.
- Leverage AI and advanced martech to improve growth, efficiency, and personalization.
- Use customer data and insights to drive strategy, optimize performance, and inform recommendations.
- Track, analyze and report on campaign performance, identifying trends and improvement opportunities.
- Lead research initiatives including message testing, naming, offer placement, and comprehension studies.
- Act as SME for retail and home services, marketing research and competitive analysis.
- Oversee CRM workflows including campaign development, testing, QA, deployment, and list hygiene.
- Ensure compliance, brand consistency, and accuracy across all deliverables.
- Align lifecycle and renewal marketing programs with broader business objectives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Product Management, or related field
- A minimum of 8 years of relevant marketing experience, with a strong emphasis on direct-to-consumer, lifecycle, retention, or renewal marketing
- A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution
- Demonstrated success in driving renewal conversion and retention performance
- Experience in working in a matrixed, fast-paced, dynamic environment.
- Demonstrated accountability, urgency, and an ownership-focused approach in previous roles.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
- Professional development opportunities
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