Hybrid Senior Associate, Digital Communications

at The Aspen Institute

• Job title: Senior Associate, Digital Communications
• Job type: Full Time
• Experience level: Senior
• Salary: $70,000 - $85,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Washington, DC, United States

About the role

• Senior Associate managing digital content and social media strategies for Aspen Digital. Collaborating with internal teams and creating engaging digital assets to deepen audience engagement.

Responsibilities

• Play a key role in developing social media plan for Aspen Digital, including for specific campaigns around public-facing summits, and be responsible for implementation
• Plan, draft, edit and schedule content for LinkedIn, BlueSky, X, and other channels and platforms to grow followers and deepen engagement
• Create original digital assets for Aspen Digital channels, including social media graphics for various platforms and video content, implementing Aspen Digital's brand guidelines and utilizing creative design platforms such as Canva and Adobe Creative Suite
• Capture and generate social media content from in person and virtual events, both for live sharing and event recap materials
• Support social media content creation for Aspen Digital leaders, proposing content ideas and drafting copy
• Collaborate with the Associate Director of Brand Strategy and Marketing on communication rollouts and other communications campaigns
• Maintain a digital content calendar to align with programs goals, announcement, publications, Summits and events, and milestones
• Support Aspen Digital's Head of External Engagement in identifying and tracking annual, 6-month, and quarterly objectives/KPIs for social media channels, and share responsibility for meeting them
• Monitor performance of social media posts and interaction by audiences on Aspen Digital channels, including engaging with comments and interacting with content from affiliated contacts and organizations
• Monitor relevant emerging social media trends and influencers
• Liaise with stakeholders inside and outside the Institute to coordinate regular digital communications and materials for events (e.g., presentation slides, signage, and other collateral)
• Perform other duties as assigned.

Requirements

• Minimum of 3 - 5 years of relevant experience in social media, digital and strategic communications, or journalism
• Track record of content creation, account maintenance, and engagement on social media
• Strong organization and time-management skills, including ability to juggle multiple projects and deadlines without losing attention to detail and quality
• Excellent copywriting and copyediting skills
• Skilled in graphic design smart practices and in using creative software (e.g. Adobe Creative Cloud, Canva, etc.)
• Knowledge of content management platforms (e.g. Hootsuite)
• Be proactive and self-motivated, and comfortable working both independently and collaboratively in a fast-paced environment
• Ability to form professional relationships with people across departments and levels of seniority
• Have strong interpersonal and stakeholder communication skills
• Be detail-oriented and quality-focused.

Benefits

• health insurance
• dental
• vision
• prescription benefits
• retirement benefits
• paid leave