Strategic leader developing and executing communications strategies for Voya's Workplace Solutions. Partnering with senior executives to promote financial confidence and community access.
About the role
- Marketing Specialist focusing on developing and executing marketing strategies in the APAC region for BCD M&E. Collaborates with leadership to enhance brand awareness and business growth.
Responsibilities
- Collaborate with the Director, Global Brand Marketing, Managing Director APAC & the APAC Senior Leadership Team to develop and implement tailored marketing strategies for the APAC region, aligning with the global marketing goals and objectives.
- Plan, execute, and optimize regional marketing efforts, including digital, social media, PR, content marketing, and communications to drive engagement and lead generation.
- Develop compelling and culturally relevant marketing content tailored to the diverse audiences within the APAC region, including blog posts, social media content, email newsletters, and more.
- Monitor and analyze the key performance indicators (KPIs) of marketing tactics and initiatives, providing regular reports and recommendations for improvement.
- Keep a regional pulse on the industry to identify trends, opportunities, and competitive landscape within APAC, providing insights to inform marketing strategies and initiatives.
- Ensure all marketing activities and materials are consistent with the company's brand guidelines and messaging, maintaining a cohesive brand presence across the APAC region.
- Work closely with other members of the global marketing team, sales, leadership, and external partners to ensure alignment and successful execution of marketing programs.
Requirements
- Bachelor’s degree in Marketing, Communications, PR, or a related field.
- Minimum five years of experience in marketing, with a focus on the APAC region.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels, tools, and best practices.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced, global environment.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in marketing automation platforms and CRM systems.
Benefits
- Flexible Working
- Room to Grow
- Everyone has a voice
- Make your move
- Extensive benefits including healthcare, education support, travel discounts, volunteer opportunities, and employee recognition programs.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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