Digital Marketing Manager responsible for marketing books, gifts, and games digitally. Developing campaigns and analyzing performance metrics in a hybrid work model.
Responsibilities
Responsible for the digital marketing of our entire product portfolio (books, gifts, games) across all relevant channels.
Developing, executing and optimizing TikTok, Meta and YouTube campaigns with the aim of achieving bestseller placements.
Further developing our website as a central showcase — both technically and editorially, with a focus on GEO and modern SEO standards.
Independently managing ads on all relevant platforms and coordinating external agencies.
Planning and controlling the marketing budget, conducting regular performance checks and reporting to the team.
Close collaboration with the Amazon team to develop joint strategies for maximum visibility and sell-through.
Ongoing analysis of performance (website, Amazon, campaigns) and deriving innovative GEO and content strategies.
Requirements
Several years of experience in performance marketing and search engine optimization (SEO/GEO), ideally with knowledge of AI-supported methods.
Strong hands-on mentality combined with strategic foresight.
Goal- and results-oriented working style with a focus on visibility and conversion.
Experience managing budgets, agencies and digital campaigns.
Enthusiasm for digital sales of books, gifts and games and the ability to motivate others around digital topics.
Knowledge of shop systems (e.g., Shopify), tracking, web analytics and CRM (e.g., HubSpot, Brevo) is advantageous.
Experience in the publishing sector is not a requirement but is welcomed.
Openness to using AI and digital tools; confident use of MS Office 365 and Teams is assumed.
Benefits
Respect and an open-door culture are as important to us as a healthy work–life balance.
Sustainability is not just a buzzword for us; it is implemented through a dedicated project group.
We operate a hybrid working model combining remote work and in-office presence.
Flexible working hours within our flextime model.
We offer tailored, individual professional development opportunities for all employees.
We support families with tax-free subsidies for childcare costs.
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