Junior Online Marketing Manager/Social Media Manager at Gramercy Global Media developing and optimizing marketing strategies for a global clientele. Working in a hybrid role based in Berlin, Germany.
About the role
- Digital Marketing Manager responsible for marketing books, gifts, and games digitally. Developing campaigns and analyzing performance metrics in a hybrid work model.
Responsibilities
- Responsible for the digital marketing of our entire product portfolio (books, gifts, games) across all relevant channels.
- Developing, executing and optimizing TikTok, Meta and YouTube campaigns with the aim of achieving bestseller placements.
- Further developing our website as a central showcase — both technically and editorially, with a focus on GEO and modern SEO standards.
- Independently managing ads on all relevant platforms and coordinating external agencies.
- Planning and controlling the marketing budget, conducting regular performance checks and reporting to the team.
- Close collaboration with the Amazon team to develop joint strategies for maximum visibility and sell-through.
- Ongoing analysis of performance (website, Amazon, campaigns) and deriving innovative GEO and content strategies.
Requirements
- Several years of experience in performance marketing and search engine optimization (SEO/GEO), ideally with knowledge of AI-supported methods.
- Strong hands-on mentality combined with strategic foresight.
- Goal- and results-oriented working style with a focus on visibility and conversion.
- Experience managing budgets, agencies and digital campaigns.
- Enthusiasm for digital sales of books, gifts and games and the ability to motivate others around digital topics.
- Knowledge of shop systems (e.g., Shopify), tracking, web analytics and CRM (e.g., HubSpot, Brevo) is advantageous.
- Experience in the publishing sector is not a requirement but is welcomed.
- Openness to using AI and digital tools; confident use of MS Office 365 and Teams is assumed.
Benefits
- Respect and an open-door culture are as important to us as a healthy work–life balance.
- Sustainability is not just a buzzword for us; it is implemented through a dedicated project group.
- We operate a hybrid working model combining remote work and in-office presence.
- Flexible working hours within our flextime model.
- We offer tailored, individual professional development opportunities for all employees.
- We support families with tax-free subsidies for childcare costs.
- We subsidize the Deutschlandticket Job.
Job title
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