Marketplace Manager overseeing EMEA sales through marketplace channels. Managing accounts, driving conversion, and developing strategic growth initiatives.
Responsibilities
Manage and own the Next PLC, Zalando and other marketplace accounts from collection sell-in to sell-out including forecasting, product flow and data analytics.
End to end ownership of the marketplace channel, partnering with all enablement teams across the business (Marketing, Finance, IT, Planning, Customer Services and Product).
Fully understand and drive the mechanics of on-site set up, from pre-season product listing, optimal representation of products and listings, seasonal tasks and trading.
Pre-season, work closely with Planning to agree assortment and line forecast linked to sales targets.
In-season, continue to partner with Planning to monthly review forecast and assortment responding to trade.
Develop and own a long-term strategy for all marketplace activity ensuring Ariat is displayed in a premium way.
P&L Ownership - Full responsibility for the delivery of the marketplace P&L (£net revenue, GM% and Net Contribution%) together with working capital goals across the AE marketplace channel.
Vendor Management - Manage annual vendor negotiations with the Marketplace customers, ensuring strong commercial outcomes for the brand.
Conversion & Content Excellence - Drive conversion rate optimisation, SEO, product content and listing quality to maximise visibility and sales.
Marketing – Work closely with the marketing team to align on asset requirements, campaign opportunities with planned and agreed budgets, feedback and optimise to achieve profitable growth.
Strategic Growth - Support EMEA expansion into new markets and platforms.
Stakeholder Management – Given the strategic priority of the channel, the role will require weekly reviews with the key members of the exec team.
Reporting - Share weekly updates to key business stakeholders, conduct monthly and quarterly reviews with deep insights on actions to grow the business.
Responsible for market analysis of respective area, to report to the B2B Sales Director.
Ensure that all reporting and necessary administration is completed in a professional and timely manner.
Form a close working relationship with the Company management team to ensure a good understanding of business and support business initiatives.
Any other ad hoc duties as required.
Requirements
A minimum of 7 years commercial experience with 3+ years’ current experience managing Marketplace accounts, with a strong track record of driving profitable growth.
Past P&L ownership for marketplace channels.
Strong knowledge of marketplace platforms.
Experience in annual vendor negotiations and commercial discussions with Marketplace customers.
European market Knowledge.
Confident decision making.
Problem-solving & change management.
Analytical and data reporting.
Articulate, strong verbal and written communication.
Interpersonal.
Organisation, planning, time management and prioritisation.
Route planning and travel organising.
Teamwork.
Presentation.
Customer Service.
IT Literacy including MS Office, especially Excel.
Full clean driving licence that allows you to drive in the UK & EU.
Passport that allows you to travel without restrictions in Europe and the US.
Benefits
Private Medical Insurance
Life Assurance
Critical Illness Cover
Employee Assistance Programme
Health & Wellbeing Points Scheme
Car Allowance
Cycle to Work Scheme
Company Bonus Scheme
Employee Purchase Scheme
Employee Referral Programme
Birthday day off
Holiday Purchase Scheme
Bring your dog to work scheme
Employee Volunteering policy
Working from a different location policy
Free onsite Parking including 2 electric charging points
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