Digital Marketing & AI Content Intern supporting marketing initiatives at Nations Roof. Focusing on AI - assisted content development and launching the Nations Roof Learning Library.
BA
Hybrid Senior Marketing Manager – Digital Marketing Strategy Integration
Posted 2 days ago
About the role
- Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
Responsibilities
- Execute digital marketing campaigns to drive growth.
- Leverage digital channels, including paid search, email, ATM, and placements on BofA digital properties.
- Integrate closely with marketing strategy leads to develop digital marketing plans and provide input on overall marketing strategy.
- Lead and provide clear input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.
- Partner with teams inside and outside the organization, including marketing strategy, digital channels, agencies, and potentially technology to ensure integration.
- Regularly review and understand campaign performance in order to optimize and make strategic decisions.
- Present creative and creative measurement to peers and senior leaders in a meaningful way.
- Use data to optimize and improve marketing assets.
Requirements
- 4+ years of marketing campaign management or project management experience
- Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
- Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
- Understands the importance of corporate standards, procedures, and approval processes
- Excellent oral and written communication skills
- Proficient in MS Office Product Suite (Word, Excel, PPT) and Adobe PDF writer
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
- bonuses
- stock options
- equipment allowances
- wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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