Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Specialist supporting category & proprietary brand development for retail, residence dining, and catering channels. Collaborating across teams to drive innovation and market strategies.
Responsibilities
- Support the development of category & brand strategies for retail, residence dining, and catering channels.
- Support in the planning of an annual marketing plan with strategies and tactics.
- Identify consumer, competitive, category, business unit, and operator insights to assess opportunities.
- Support the creation, repositioning, and/or refresh of focus menu category and proprietary brands.
- Collaborate with cross-functional teams to develop, launch, assess, and continuously improve categories and brands.
- Gather data to support proprietary brand KPIs and success measures.
Requirements
- Bachelor’s degree required
- 1-3 Years in Product or Program Development in Food Service
- Experience building marketing capacity and tools in a complex marketing / sales environment.
- Strong project management experience leading cross-functional teams in a matrix organization.
- Excellent interpersonal communication skills including strong writing and presentation skills.
- Proficient design skills – Adobe Design Suite preferred, Canva at minimum.
- Field marketing experience is an asset.
Benefits
- Accommodations for job applicants with disabilities are available upon request.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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