Web Analytics Sr Manager managing digital marketing strategies and web analytics for Aramark. Collaborating with teams to improve online presence and data-informed decision-making.
Responsibilities
Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
Help with lead tracking and analysis for B2B efforts
Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data.
Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization.
Assist teams with tagging best practice and ensure platforms are working as expected for reporting.
Lead training for Adobe Analytics across the enterprise
Conduct A/B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns.
Stay up to date with industry trends and best practices in web analytics and digital marketing.
Requirements
Minimum of 5+ years experience in digital analytics
Bachelor’s degree or higher preferred
Proficiency in web analytics tools especially Adobe Analytics required
Knowledge with SEO best practice along with usage of tools such as SEMrush.
Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
Experience with A/B testing
Familiarity with Salesforce and Hubspot preferred
Experience using Adobe Target preferred
Analytical and strategic thinking
Effective communication and presentation abilities
Data Quality Manager for Save the Sound managing community science data and maintaining the QuickDrops platform. Collaborating with various stakeholders to ensure data quality and compliance with regulations.
Manager of Software Engineering overseeing software development and project leadership, ensuring robust solutions in Taiwan. Requires 15 - 20 years of experience and a Bachelor's degree.
Senior Specialist, IT Solutions / IT Service Manager driving IT service excellence at Celestica. Collaborating with stakeholders for improved service delivery and performance monitoring.
Global IT Incident & Problem Manager responsible for governance and execution of IT Incident and Problem Management processes. Ensuring rapid service restoration and engagement across IT teams in a global capacity.
Medical Liaison Manager responsible for strategic development and implementation for HealthCare Professionals in DACH. Collaborating with sales teams and strengthening stakeholder networks with evidence - based information.
Regional Manager managing Hearing Care Coordinators for a hearing health organization. Leading training, mentoring, and performance management to ensure exceptional patient care.
Senior Manager Internal Audit partnering with VP of Internal Audit & Risk at Sonova. Leading audits, supporting the Audit Committee, and driving process improvements.
Regional Manager overseeing Hearing Care Coordinators at AudioNova, ensuring exceptional patient care and service across Central New York. Leading team training, operations, and performance management.
HSE Manager at Müller managing health, safety, and environmental standards in fast - paced manufacturing. Driving compliance and best - in - class safety culture while leveraging strong leadership and strategies.
Application Development Manager leading a team supporting military and commercial platforms. Collaborating with cross - functional teams to deliver high - quality technical solutions in aerospace.