Enterprise Technology Vendor Manager overseeing vendor performance and ensuring accountability in contract compliance. Collaborates with business partners to support vendor technology strategy across the organization.
About the role
- Web Analytics Sr Manager managing digital marketing strategies and web analytics for Aramark. Collaborating with teams to improve online presence and data-informed decision-making.
Responsibilities
- Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
- Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
- Help with lead tracking and analysis for B2B efforts
- Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
- Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data.
- Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization.
- Assist teams with tagging best practice and ensure platforms are working as expected for reporting.
- Lead training for Adobe Analytics across the enterprise
- Conduct A/B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns.
- Stay up to date with industry trends and best practices in web analytics and digital marketing.
Requirements
- Minimum of 5+ years experience in digital analytics
- Bachelor’s degree or higher preferred
- Proficiency in web analytics tools especially Adobe Analytics required
- Knowledge with SEO best practice along with usage of tools such as SEMrush.
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
- Experience with A/B testing
- Familiarity with Salesforce and Hubspot preferred
- Experience using Adobe Target preferred
- Analytical and strategic thinking
- Effective communication and presentation abilities
- Problem-solving and decision-making
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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