Hybrid Marketing Communications Specialist

at APS Payroll

• Job title: Marketing Communications Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Little Rock, United States

About the role

• Marketing Communications Specialist responsible for developing and managing customer-facing content for APS's payroll and HR platform. Collaborating with Marketing and Sales to drive engagement and revenue growth.

Responsibilities

• Own APS content strategy and editorial calendar, aligning themes and deliverables with company, sales, product, and revenue priorities.
• Write and edit high-impact B2B content across formats, including website pages, landing pages, blogs/articles, thought leadership, sales collateral, partner content, event materials, and social copy as needed.
• Own product marketing content by developing and maintaining core product messaging assets, including positioning narratives, product pages, solution briefs, feature/benefit copy, launch and update communications, competitive/FAQ content, and internal product enablement materials in partnership with Product and Sales.
• Develop territory-, industry-, and segment-specific content and messaging to support APS’s new-market expansion efforts, including localized landing pages, outbound and nurture copy, and market-entry content kits for Sales.
• Manage and continuously improve website content to ensure accuracy, clarity, brand consistency, and timely updates.
• Maintain a content refresh roadmap and backlog.
• Lead marketing email writing, including campaign emails and nurture sequences, in partnership with Marketing Operations; develop reusable content modules and support ongoing testing and optimization.
• Conduct customer and SME interviews and produce case studies end-to-end, including discovery, drafting, approvals, and publication.
• Plan, execute, and optimize review campaigns to increase review volume and quality; respond to reviews in the APS brand voice within established timelines.
• Support referral and advocacy programs by developing client and employee referral content (landing pages, email, and internal communications, shareable templates) and converting advocates into usable proof assets.
• Extract themes and proof points from reviews and customer stories to strengthen messaging across marketing, sales, product, territory, referral, and partner materials.
• Manage and govern all marketing assets, including organization, tagging, version control, retiring outdated materials, and identifying content gaps.
• Serve as the primary content partner for the Channel/Partner team by addressing ongoing content needs and creating partner GTM content kits, including co-branded collateral, partner landing pages, joint campaign copy, and selling resources that ensure message consistency across partner motions.
• Repurpose event and campaign content into multi-channel assets to maximize return on marketing investments, including tradeshow-driven follow-up, web content, partner materials, and sales enablement.
• Collaborate with the paid media agency by supplying campaign messaging, ad copy, and landing page content; review creative to ensure strategic and brand alignment.
• Collaborate with Sales, Product, and Revenue Operations to ensure content supports lead generation, prospect engagement, retention, and pipeline impact.
• Other responsibilities as needed or assigned.

Requirements

• Bachelor’s degree in Marketing or related field preferred.
• 3+ years of experience in content marketing, marketing communications, or B2B copywriting—preferably in the SaaS industry.
• Strong portfolio demonstrating website and landing-page copy, email campaign and nurture writing, long-form content (blogs/articles/whitepapers), and customer storytelling (case studies).
• Proven ability to interview SMEs and customers and translate complex concepts into clear, compelling marketing narratives.
• Experience managing content libraries or enablement platforms (Mindtickle or similar), including organization, version control, and content refresh processes.
• Experience running or supporting customer advocacy/review programs (G2, TrustRadius, Gartner Peer Insights, etc.) preferred.
• Experience collaborating with agencies on paid campaigns and providing ad/landing-page messaging support is preferred.
• Excellent strategic thinking and ability to balance hands-on execution with strategic oversight.
• Strong client-centric focus.
• Outstanding communication skills across internal teams and external audiences.
• Strong attention to detail and follow-through in a deadline-driven environment.
• Must be able to work the hours necessary to successfully perform in this position.
• Must understand all company guidelines, procedures, and workflow.
• Must be willing to embrace the APS culture, which includes respect, communication, teamwork, client focus, continuous change, training, and other learning opportunities.

Benefits

• Medical, Dental & Vision Insurance (employee only tier of coverage for medical and vision paid at 100% by APS)
• Short Term Disability (short term disability paid at 100% by APS for employee)
• Long Term Disability
• Life Insurance
• 401(k) for Retirement (eligible after 3 months of employment; employer match/no vesting schedule)
• Paid time off (PTO)
• Holiday paid time off
• Voluntary Time Off