Director of Marketing responsible for driving measurable student acquisition growth through data - informed marketing strategies for OU Education Services. Collaborating cross - functionally to optimize marketing performance and enrollment outcomes.
About the role
- Head of Marketing managing strategic and operational marketing development with a focus on B2B and employer branding at amexus. Leading a small team to enhance brand presence and campaign effectiveness.
Responsibilities
- Responsible for the strategic and operational development of the marketing function
- Develop and oversee the holistic marketing strategy
- Plan, execute and optimize online campaigns
- Responsible for PR, print, trade shows and events
- Lead and develop an engaged marketing team
- Collaborate closely with executive management and sales leadership
Requirements
- Degree in Marketing, Communications or a comparable qualification
- Several years of experience in marketing
- Ideally prior leadership experience
- Passion for digital marketing
- Familiarity with the specifics of B2B marketing
- Experience with technically complex or consultative products — preferably from the IT sector
- Comfortable using tools such as M365, Google Ads and ActiveCampaign
Benefits
- Flat hierarchies and short decision-making processes
- Open, creative team culture
- Motivating environment with plenty of scope for initiative
- Opportunities for personal growth and professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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