Hybrid Digital Marketing Performance Analyst – Hospitality

at Amadeus

• Job title: Digital Marketing Performance Analyst – Hospitality
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Kuala Lumpur, Malaysia

About the role

• Digital Marketing Performance Analyst managing and optimizing digital media campaigns for hospitality clients. Collaborating with team members to improve campaign outcomes across the APAC region.

Responsibilities

• Develop and implement media plans by researching target audiences and recommending appropriate channels and budget allocations.
• Recommend new products and identify opportunities to expand budgets with existing clients.
• Monitor industry trends, competitors, and client landscapes to assess potential impacts.
• Collaborate with Strategists to create engaging ad copy and keyword lists for client approval.
• Coordinate campaign setup, tracking workflows, and timely launch of new and renewal campaigns.

Requirements

• Experience managing paid search or display advertising campaigns, or working in a data-driven analytical role.
• Familiarity with Digital Media platforms such as Google Ads, Meta (Facebook), Campaign Manager 360 (CM360), Display & Video 360 (DV360), Search Ads 360 (SA360), Google Ads Editor, and Google Analytics.
• Good copywriting skills and comfort communicating with clients in meetings and calls.
• Ability to collaborate effectively across internal teams and levels.
• Experience in hotel marketing, hospitality, or tourism is helpful but not required.

Benefits

• A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.
• A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
• Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
• A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
• A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.
• A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
• A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
• A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.